TikTok Carousels: The New Feature You Need to Know About
TikTok now supports carousel posts. Here's everything you need to know about this game-changing feature and how to use it effectively.
TikTok has officially entered the carousel game, and it's a big deal for content creators. The platform's photo carousel feature offers unique advantages you won't find elsewhere.
What Makes TikTok Carousels Different
Unlike Instagram or LinkedIn carousels, TikTok's version has some unique characteristics:
Music Integration
You can add trending sounds to your carousel, making static images feel dynamic and engaging. This is huge for catching attention in the feed.
Automatic Slideshow
TikTok automatically plays through your carousel like a slideshow, synced to the music. Users can also swipe manually if they want to control the pace.
For You Page Distribution
Carousels get distributed through the For You Page just like videos, giving you access to TikTok's incredible organic reach.
How to Create a TikTok Carousel
Creating a carousel on TikTok is straightforward:
- Open TikTok and tap the + button
- Select "Photo" at the bottom
- Choose up to 35 images from your gallery
- Add a trending sound
- Edit with text, stickers, and effects
- Write your caption and post
Best Practices for TikTok Carousels
To maximize your carousel performance on TikTok:
Keep It Snappy
TikTok users expect quick, engaging content. Keep your slides punchy and avoid walls of text.
Use Trending Sounds
Music matters on TikTok. Choose trending sounds that match your content's vibe to boost discoverability.
Hook on Slide One
Just like regular TikTok videos, your first slide needs to capture attention immediately. Make it count.
Design for Mobile
TikTok is mobile-first. Use large text, bold colors, and ensure everything is readable on small screens.
Content Ideas for TikTok Carousels
Some content formats work particularly well:
- Behind-the-scenes photo dumps
- Day in the life stories
- Tips and advice slides
- Aesthetic inspiration boards
- Product showcases
- Transformation reveals
The Opportunity
TikTok carousels are still relatively new, which means less competition. Early adopters who master this format have a huge opportunity to grow their audience.
If you're already creating carousels for other platforms, adapting them for TikTok is easy. Just adjust the dimensions and add a trending sound.
With Carou, you can create TikTok-optimized carousels in minutes. Our platform handles the sizing and formatting, so you can focus on your content.
Frequently Asked Questions
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